Enabling fitness, well being, achievement, and quality of life through cycling. Serving the Sugar River and Badger Trails and South Central Wisconsin with: * Bicycle sales * Professional mechanical services * Rentals for all ages * Five room boutique hotel * Route information The Hotel is open 7 days a week. Additional bike shop hours will be added when the biking season gets into full swing.	Bike Shop Hours of Operation Mon CLOSED Tues 10am to 5pm Wed 10am to 5pm Thurs 10am to 5pm Fri 10am to 7pm Sat 10am to 5pm Sun CLOSED

Quote of the Week
"You don't have to be training for the Tour de France. If you ride your bike, you're healthier. There is less car traffic, less dirty air. So just get out there -- on the trail, on the road, on the way to school or work, wherever, and ride your bike." -- Lance Armstrong, about to open Mellow Johnny's, his downtown Austin bike shop catering to cyclists of all levels, on May 10.

Animial greets cyclist at Kinkoona Farm last year.

Our Next Featured Event: Tour the Farms
Our next group bike ride is Tour the Farms on Sat., May 10, 2008, where you can tour five working farms and a bakery and see first hand how families make a living off the land. Tours will be offerered from 9:30am to 4:30 pm. A group will ride will start at 10:00 am from Earth Rider, although you can take a self guided tour any time that day by picking up a cue sheet at the bike shop or downloading it.

Marquette Univ. 2008 HPV team and vehicle

Earth Rider Supports Human Powered Vehicle Team
Earth Rider is a proud sponsor of the Marquette University Human Powered Vehicle (HPV) team that took 3rd place out of 40 teams in a competition held at the Univ of Wisconsin-Madison April 25-27, 2008. HPVs are aerodynamic, highly engineered vehicles that may be for use on land, in the water or the air. Some land-based HPV's have achieved speeds of over 60 mph. American Society of Mechanical Engineers sponsors the Human Powered Vehicle Competition in hopes of finding a design that can be used for everyday activities ranging from commuting to and from work to going to the grocery store. Senior engineering students use this competition for their capstone project and with their efforts design and construct a fast, sleek, and safe vehicle capable of road use. Congratulations to the Marquette Univ. team!

One World Two Wheels
One World, Two Wheels, a Trek Commitment is just that; a pledge by Trek and its dealers to make the world a more bike friendly place. Check out the new web site, 1 World 2 Wheels for inspiration and tips for doing your part. Afterall, Green is the new red, white, and blue!

Warm, cold, wet, repeat
The rains have resulted in water across sections of the trail and more soft spots. Ride at your own risk. If you do ride on the trails now or later, you'll need a Trail Pass which is available at Earth Rider or at the self-registration boxes at the Trail heads (now $20/year) or $4 for the day. Take some time now making plans to achieve Trail Explorer status in 2008.

Bike-O-Meter Rating Scale:
0 = Not recommended for biking; 5 = Bikable, but not ideal; 10 = Get out there!

How Green is My Bike Ride?
As a Travel Green Wisconsin certified business, Earth Rider has made a commitment to continuously improve our operations in order to reduce our environmental and social impact. This program helps us evaluate our operations, set goals and take specific actions towards environmental, social and economic sustainability. Read more about our green attitude .

But there's green and then there's really green.. See how you score on this Sierra Club quiz.

What's New at Earth Rider

New Bicycle Bags with European Style
We now have a selection of bicycle bags in stock from a supplier in the Netherlands. These have tons of style and functionality. Now you can use your bicycle to run errands to the library, video store, or pick up a few groceries and look good at the same time.



Share the Road with your Pet
Spend more time with your best friend, cruising down the road in fashionable comfort and style with a pet cruiser--for pets on the go! . Safely accommodates up to 15 lbs total with your pet and gear. Weighs in at less than 5 lbs. and collapses in down to 3" for easy transport and storage. Bracket works with all styles of handlebars. There is plenty of stoage, a removable sunshade, and air vents for added comfort. We also carry the Wicker Cruiser basket for bikes for the old-fashioned look. More info and photos available at www.PetCruiser.com. They are currently in stock at Earth Rider and we offer free installation on your bicycle.

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Earth Rider * 929 W. Exchange Street * Brodhead, WI 53520 * 608-897-8300 * 866-245-5276 (toll free) * info@earthridercycling.com